Umami

Umami is a privacy-first web analytics platform that tracks traffic, visitor behavior, conversions, and revenue without collecting personal data or using cookies.

Web analytics dashboard for umami.is showing live visitors, key metrics cards, hourly traffic chart, and top pages and referrers tables.

About Umami

Umami is an open-source, privacy-focused website analytics platform available as a self-hosted solution or as a managed cloud service. It collects website traffic metrics, visitor behavior, conversion funnels, and revenue data without using cookies or collecting personally identifiable information. Key metrics include pageviews, visitors, bounce rates, visit durations, referrers, devices, and custom events. The platform supports GDPR, CCPA, and PECR compliance without requiring cookie banners. Features include real-time dashboards, session replays, heatmaps, time-period comparisons, data export, and API access.

What you can do

  • Dashboard tracking core website metrics such as pageviews, visitors, bounce rates, and average visit time with date range and device filters.

  • Custom event tracking and session replays for monitoring visitor actions like button clicks, signups, and form submissions.

  • Conversion funnel and goal analysis to trace visitor progression through page sequences and pinpoint drop-offs.

  • Revenue tracking linking visits, campaigns, and events to financial amounts directly within the platform.

  • Privacy-preserving web analytics that operate without cookies or personal data collection, supporting GDPR, CCPA, and PECR compliance.

Sources

Source information collected on . Features and pricing may change.