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Umami

Umami analyzes website traffic, visitor journeys, campaign performance, conversions, and retention in one platform.

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Web analytics dashboard for umami.is showing live visitors, key metrics cards, hourly traffic chart, and top pages and referrers tables.

What is Umami?

Umami is an open-source, privacy-focused website analytics platform available as a self-hosted solution or as a managed cloud service. It collects website traffic metrics, visitor behavior, conversion funnels, and revenue data without using cookies or collecting personally identifiable information. Key metrics include pageviews, visitors, bounce rates, visit durations, referrers, devices, and custom events. The platform supports GDPR, CCPA, and PECR compliance without requiring cookie banners. Features include real-time dashboards, session replays, heatmaps, time-period comparisons, data export, and API access.

Key features

  • Dashboard tracking core website metrics such as pageviews, visitors, bounce rates, and average visit time with date range and device filters.

  • Custom event tracking and session replays for monitoring visitor actions like button clicks, signups, and form submissions.

  • Conversion funnel and goal analysis to trace visitor progression through page sequences and pinpoint drop-offs.

  • Revenue tracking linking visits, campaigns, and events to financial amounts directly within the platform.

  • Privacy-preserving web analytics that operate without cookies or personal data collection, supporting GDPR, CCPA, and PECR compliance.

  • Create trackable short links to measure campaign click performance.

  • Embed tracking pixels in emails, ads, and places where JavaScript cannot be added.

  • Track page load times and Core Web Vitals.

  • Send scheduled website summary reports by email.

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