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Simple Analytics

Simple Analytics is a privacy-focused web analytics platform that measures website traffic, pageviews, and events without cookies, personal data, or visitor identifiers.

Events explorer interface showing event names, occurrence counts, search filter, and date range selector.

About Simple Analytics

Simple Analytics is an EU-hosted web analytics platform headquartered in Amsterdam. It measures website pageviews, events, referrers, and campaign parameters without collecting personal data, storing IP addresses, or using cookies and visitor identifiers. Because it collects no personal identifiers, it operates without requiring cookie consent banners and complies with regulations including GDPR and PECR. Simple Analytics can function independently or alongside Google Analytics 4 as a cookieless data layer. It provides traffic filtering, goal and funnel tracking, email reports, API exports, and an AI assistant for data queries.

What you can do

  • Cookieless traffic measurement that tracks pageviews, events, referrers, and campaign parameters without cookies, IP address storage, or visitor identifiers.

  • Event tracking and conversion funnels to monitor interactions such as button clicks, form submissions, and downloads, as well as drop-off points.

  • Data exporting and BI integration via aggregated stats APIs, raw export APIs, CSV downloads, and warehouse connections.

  • AI-powered conversational assistant to ask questions about analytics data in plain English and generate charts and insights.

Sources

Source information collected on . Features and pricing may change.