Simple Analytics
Simple Analytics is a privacy-focused web analytics platform that measures website traffic, pageviews, and events without cookies, personal data, or visitor identifiers.
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What is Simple Analytics?
Simple Analytics is an EU-hosted web analytics platform headquartered in Amsterdam. It measures website pageviews, events, referrers, and campaign parameters without collecting personal data, storing IP addresses, or using cookies and visitor identifiers. Because it collects no personal identifiers, it operates without requiring cookie consent banners and complies with regulations including GDPR and PECR. Simple Analytics can function independently or alongside Google Analytics 4 as a cookieless data layer. It provides traffic filtering, goal and funnel tracking, email reports, API exports, and an AI assistant for data queries.
Key features
Cookieless traffic measurement that tracks pageviews, events, referrers, and campaign parameters without cookies, IP address storage, or visitor identifiers.
Event tracking and conversion funnels to monitor interactions such as button clicks, form submissions, and downloads, as well as drop-off points.
Data exporting and BI integration via aggregated stats APIs, raw export APIs, CSV downloads, and warehouse connections.
AI-powered conversational assistant to ask questions about analytics data in plain English and generate charts and insights.
Latest from the Simple Analytics blog
- Nov 20, 2025The EU wants to kill cookie bannersRead
- Jul 14, 2025Google is tracking you (even when you use DuckDuckGo)Read
- Jul 10, 2025German court rules Meta’s tracking tech violates GDPRRead
- Mar 11, 2025The EU-US data deal may be dead in the waterRead
- Feb 3, 2025A traffic baseline alongside GA4: the Hebban comparisonRead