Fathom Analytics

Fathom Analytics is a privacy-focused website analytics platform providing traffic metrics, pageviews, and conversion tracking without using cookies or collecting personal data.

Fathom dashboard displaying real-time visitors, pageviews, average time on site, bounce rate, traffic timeline chart, top pages, referrers, devices, browsers, and countries.

About Fathom Analytics

Fathom Analytics is a hosted website analytics platform designed as a privacy-focused alternative to Google Analytics. It tracks human visitors, pageviews, referrers, custom conversion events, and UTM campaigns without using cookies or collecting personal data. The platform complies with GDPR, CCPA, ePrivacy, and PECR regulations, routing EU traffic through European infrastructure. Features include a real-time dashboard, automated weekly or monthly email reports, multi-site management, Google Analytics 4 data importing, Google Search Console integration, and CSV data exports. Every plan supports at least 50 sites with ongoing data retention.

What you can do

Cookie-free tracking and privacy regulation compliance
Event and revenue conversion tracking
Automated scheduled email reports
Multi-site dashboard management and sharing
Google Analytics import and Search Console integration

Sources

Source information collected on 2026-09-20. Features and pricing may change.