Fathom Analytics
Fathom Analytics is a privacy-focused website analytics platform providing traffic metrics, pageviews, and conversion tracking without using cookies or collecting personal data.
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What is Fathom Analytics?
Fathom Analytics is a hosted website analytics platform designed as a privacy-focused alternative to Google Analytics. It tracks human visitors, pageviews, referrers, custom conversion events, and UTM campaigns without using cookies or collecting personal data. The platform complies with GDPR, CCPA, ePrivacy, and PECR regulations, routing EU traffic through European infrastructure. Features include a real-time dashboard, automated weekly or monthly email reports, multi-site management, Google Analytics 4 data importing, Google Search Console integration, and CSV data exports. Every plan supports at least 50 sites with ongoing data retention.
Key features
Cookie-free tracking and privacy regulation compliance
Event and revenue conversion tracking
Automated scheduled email reports
Multi-site dashboard management and sharing
Google Analytics import and Search Console integration
Latest from the Fathom Analytics blog
- Oct 30, 2026How we secure our analytics scriptRead
- Jul 27, 2026Migrating 6.5 billion rows from MongoDBRead
- Jul 10, 2026Two database migrations and a divorceRead
- Apr 20, 2026Fathom acquires GaugesRead
- Apr 5, 2026Announcing: Fathom V4Read