Plausible Analytics
Understand website traffic, campaigns, SEO, conversions, and visitor journeys through a simple, privacy-friendly analytics dashboard.
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What is Plausible Analytics?
Plausible Analytics is a lightweight, open-source alternative to Google Analytics. Its single-page dashboard presents essential website metrics without requiring analytics training or custom reports. It provides real-time traffic updates, automatic scroll-depth tracking, bot filtering, codeless goals, custom events, revenue tracking, funnels, and user-journey analysis. Users can monitor referrals from AI tools, connect Google Search Console for SEO analysis, measure UTM campaigns, and import historical Google Analytics statistics. Consolidated views support monitoring multiple sites. Plausible does not use cookies, persistent identifiers, or cross-site or cross-device tracking. It is made and hosted in the EU on European-owned infrastructure and can also be self-hosted.
Key features
Automatically tracks scroll depth from 1% to 100% on every page, with no setup required.
Shows traffic from AI tools and the pages and conversions associated with those visitors.
Provides a real-time traffic dashboard that refreshes automatically every 30 seconds.
Supports codeless goals, custom events, and revenue tracking, including automatic tracking of downloads, form completions, and external-link clicks.
Supports funnels and user-journey analysis for identifying conversion paths and drop-off points.
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