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Matomo

Matomo analyses pages, traffic sources, conversions, and events on websites and apps, with cloud or on-premise hosting.

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Matomo analytics dashboard interface displaying the navigation sidebar, visitor map, visits over time graph, and movers and shakers table on desktop and mobile displays.

What is Matomo?

Matomo is an analytics platform that offers web tracking with complete data ownership and privacy compliance. It can be deployed on-premise on self-hosted infrastructure or hosted in the cloud. The platform collects unsampled data and supports cookieless tracking, raw data access, and log analytics. Core features include page and traffic source analysis, conversion and event tracking, heatmaps, session recordings, funnels, and A/B testing. Matomo also provides reporting on traffic from artificial intelligence assistants and includes tools to import historical data from Google Analytics.

Key features

  • Privacy-first analytics and regulatory compliance through cookieless tracking, data anonymisation, and audit logs.

  • Behavior analytics and conversion optimization tools including heatmaps, session recordings, funnels, and A/B testing.

  • Tracking and reporting for traffic originating from artificial intelligence assistants, agents, and chatbots.

  • Historical data migration tool to import analytics history directly from Google Analytics.

  • View visitor activity in real time.

  • Schedule analytics reports for delivery by email.

  • Export raw analytics data.

  • Manage tracking scripts without editing code through Matomo Tag Manager.

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