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Matomo

Matomo is an analytics platform that provides GDPR-compliant tracking, unsampled data, and full data ownership with cloud-hosted and on-premise deployment options.

Matomo analytics dashboard interface displaying the navigation sidebar, visitor map, visits over time graph, and movers and shakers table on desktop and mobile displays.

About Matomo

Matomo is an analytics platform that offers web tracking with complete data ownership and privacy compliance. It can be deployed on-premise on self-hosted infrastructure or hosted in the cloud. The platform collects unsampled data and supports cookieless tracking, raw data access, and log analytics. Core features include page and traffic source analysis, conversion and event tracking, heatmaps, session recordings, funnels, and A/B testing. Matomo also provides reporting on traffic from artificial intelligence assistants and includes tools to import historical data from Google Analytics.

What you can do

  • Privacy-first analytics and regulatory compliance through cookieless tracking, data anonymisation, and audit logs.

  • Behavior analytics and conversion optimization tools including heatmaps, session recordings, funnels, and A/B testing.

  • Tracking and reporting for traffic originating from artificial intelligence assistants, agents, and chatbots.

  • Historical data migration tool to import analytics history directly from Google Analytics.

Sources

Source information collected on . Features and pricing may change.