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Clarity

Clarity is a behavior analytics platform that provides session recordings, heatmaps, and AI-driven insights into how users interact with websites and mobile applications.

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Clarity dashboard displaying session metrics, user breakdown, rage and dead click insights, a country distribution chart, session insights, and a Copilot panel.

What is Clarity?

Microsoft Clarity is a user behavior analytics tool developed by Microsoft for websites and mobile applications. It captures user interactions to provide session recordings, click and scroll heatmaps, and machine learning-powered behavioral metrics such as rage clicks, dead clicks, and excessive scrolling. Clarity includes generative AI capabilities for session summarization and natural language chat with analytics data. It supports mobile SDKs for Android, iOS, Flutter, and React Native, integrates with Google Analytics, and offers an MCP server to connect behavioral data with external AI tools.

Key features

  • Session recordings with journey highlights and AI-powered pattern detection to observe user interactions and friction points.

  • Click and scroll heatmaps with behavior trend summaries to track user engagement, drop-offs, and page version differences.

  • AI chat assistant that converts user questions into instant data-backed answers and trend analyses.

  • Mobile app analytics SDK supporting cross-platform frameworks with low-code setup.

  • AI visibility tracking to monitor brand citations by AI experiences, identify crawling AI bots, and analyze bot interactions.

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