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Jasper

Jasper is an AI marketing platform and agent workspace that uses specialized AI agents and content pipelines to automate workflows and create on-brand content.

Product catalog table showing product rows with selection checkboxes, image thumbnails, names such as CoolLens Daily Disposable, and Contact Lenses category tags.

What is Jasper?

Jasper is an AI workspace and execution platform designed for marketing teams to create, automate, and govern content across channels. The platform features over 100 specialized AI agents alongside connected content pipelines for repeatable workflows. Its Jasper IQ layer incorporates brand voice rules, audience profiles, and multi-modal knowledge into content generation. Teams can build custom agents in Jasper Studio, scale production with Jasper Grid, and manage product specifications and claims using Product IQ. Jasper also includes a document editor, chat, and an image editing suite.

Key features

  • Pre-built and custom AI marketing agents for core and complex marketing workflows.

  • Brand Voice customization that analyzes tone and enforces style and formatting rules.

  • Product IQ context management providing a governed source of truth for product specifications, pricing, claims, and disclaimers.

  • AI Image Suite for generating campaign imagery and editing visual assets using natural language.

  • Marketing editor with one-click rewriting, tone adjustment, length modification, and channel repurposing.

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