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Framer

Framer lets designers and marketing teams visually build websites with responsive layouts, CMS, SEO controls, and hosting.

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Framer AI prompt panel with a selected Stack element, layout-editing instructions, a model selector, and action buttons.

What is Framer?

Framer is a visual website builder for designers and marketing teams. Its canvas supports building business sites, marketing pages, directories, and websites driven by CMS content, with built-in SEO controls and AI agents. Teams can use canvas controls, responsive layouts, reusable components, and collaboration features to work on their sites. The platform includes hosting, CMS, performance tools, and publishing in the same workflow. Its side-panel AI agents can help teams refine pages, improve copy, and make website updates.

Key features

  • Framer generates website page structures, section layouts, headlines, and draft content directly from text prompts or briefs.

  • Users can copy designs from Figma and paste them into Framer as responsive, editable website layers using the Framer Figma Plugin.

  • Framer includes a native CMS agent that sets up, organizes, and updates content collections while synchronizing them directly with canvas visual designs.

  • Framer provides AI Translation to translate websites into multiple languages and AI Style to enforce brand tone, key context, and excluded terms across languages.

  • Teams can explore design changes in isolated branches with shareable previews and test updates in a staging environment before publishing.

  • Framer supports running A/B tests and tracking analytics events for page views, link clicks, and form submissions.

  • Framer provides an AI Translation feature to translate a website into multiple languages.

  • Users can define their brand tone, key context, and excluded terms with AI Style to maintain a consistent voice across languages.

  • Connect MCP-compatible AI tools to update website copy and import CMS content.

  • Protect a website with a password.

  • Add site search so visitors can find content within a website.

  • Rewrite website copy with the Text Rewrite AI feature.

  • Publish websites with managed hosting, SSL, and CDN delivery.

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